In the Studio with Alykhan Velji
Creative Director
Welcome to In The Studio,
where IDS asks a series of quick-fire questions to a celebrated member of the design community.
Based in Calgary, Canada, Alykhan Velji and his team have developed a reputation for creating spaces that are comfortable and sophisticated, while always incorporating elements of the unexpected. For almost 20 years ‘AVD’ has poetically transformed hundreds of spaces, collaborated with top brands, and appeared in countless design publications from around the world.
What’s the one piece of advice you’d give to someone starting their career?
Being open-minded and exploring various career paths is crucial in the field of interior design. After graduating, I had the opportunity to work in an antique furniture store specializing in antiques from India, China, and carpets from Afghanistan. This experience was followed by assisting in the opening of a new furniture store, which eventually led me to establish my own interior design business.
These varied experiences have been instrumental in shaping my appreciation for layered interiors and the harmonious blend of old and new elements. Often, the rush to either start a design business or join a firm can overshadow the significance of educating oneself in textiles, furniture, decor, and accessories. These components are integral to interior design, playing a vital role in creating cohesive and inviting spaces.
What is the most inspiring object in your studio/home office?
I am surrounded by things that I love—artwork, objects collected from my travels, cherished moments, and everything in between. Having these pieces in my office and home inspires me and brings me joy. It is difficult to choose just one favorite, as each item holds a special place in my heart and contributes to my creative process.
What has been the biggest change in your work since you started designing?
Social media has become an integral part of our work, ensuring that we remain visible and relevant in the industry. It allows us to showcase our projects, share our design philosophy, and engage with a broader audience. Staying active on social media platforms is essential for connecting with clients and industry peers, as well as staying up-to-date with the latest trends and innovations in interior design.
What’s one thing you wish you knew five years ago?
My worth.
How many people work in your studio?
6 Full-time designers in our studio
What is your dream project?
I have been fortunate to work on incredible projects and collaborate with esteemed furniture and wallpaper designers. One item on my design bucket list is to work on a boutique hotel. I aspire to be involved in every aspect of such a project, from the overall design to selecting bath products, scents, and textiles. This comprehensive approach would allow me to create a truly immersive and unique experience for guests.
Favourite music artist to work to?
I enjoy listening to R&B, both old school and new school. The soulful sounds of this genre create the perfect atmosphere for me to work in, providing inspiration and focus.
Describe your work in three words.
Layered, Dynamic and Curated
A book that changed your outlook?
"Life of Pi" profoundly impacted me with its magical storytelling and unique perspective. It was unlike anything I had ever read before, offering deep insights and inspiring a fresh outlook on life.
What do you think is misunderstood about the design industry?
That HGTV reality TV budgets are not realistic!
Your dream work chair?
To be honest, I'm not a huge fan of traditional office chairs. However, a chair I am currently coveting and would love to have as my work chair is the Penn Chair designed by Atelier Arking. Its design and comfort perfectly align with my aesthetic and functional needs.
If you had unlimited Lego, what would you build?
A coffee table
What fruit is best designed…explain
An artichoke. Its design is fascinating with its intricate shape, layered structure, and rich texture. The vibrant green color adds to its appeal, making it both visually striking and unique.
Strangest thing you have designed (no explanation needed)
An airline seat