Annie Chou

Co-Founder & Managing Director at Arc & Co.

Speaker

A vanguard in Brand Experience Planning and Strategy, leveraging 20-year immersion in designing for the consumer packaged goods industry and the cultural institution realm. Starting out as a creative rebel with a passion for designing a better world, she has gradually shifted her focus to research. With interests spanning the arts, humanities, cognitive science, semiotics, and social studies, Annie is fascinated by human interaction with curated brand experiences and advocates for a design industry aligned with the contemporary zeitgeist. A fervent proponent of synergizing creative vision with astute business leadership, Annie, also a public speaker, orchestrates collaborations that transform the very essence of product ideation and industry paradigms.