Annie ChouCo-Founder & Managing Director at Arc & Co.Speaker
A vanguard in Brand Experience Design Strategy, Annie leverages a profound 20-year immersion in the consumer packaged goods industry and cultural institution realm. Starting out as a creative rebel with a passion for designing a better world, Annie has gradually evolved to focus on leadership and business strategies. With interests spanning the liberal arts, world history, neuroscience, semiotics, and social studies, Annie is fascinated by the human interaction with curated brand experiences, advocating for a design industry aligned with the contemporary zeitgeist. As a fervent proponent of synergizing creative vision with astute business leadership, Annie, a speaker, panelist, and educator, orchestrates collaborations that transform the very essence of product ideation and industry paradigms.